Open public call SMARTER AOE – 202302

for tourism SMEs to receive financial support for digital transformation

Project SMARTER AOE, co-funded by the European Union’s COSME program, is opening the public call SMARTER AOE – 202302 for tourism SMEs to receive financial support for digital transformation.

Who can apply?

Tourism SMEs

  • hotels and similar accommodations;
  • holiday and other short-stay accommodations;
  • camping grounds, recreational vehicle parks and trailer parks;
  • travel agencies, tour operator reservation services and related activities);

Located in

  • Croatia: whole country;
  • Hungary: Zala County, Somogy County, Baranya County;
  • Serbia: whole country;
  • Montenegro: Montenegro;
  • Romania: Tulcea County;
  • Bulgaria: Dobrich Province, Silistra Province, Ruse Province.

What activities to apply?

  • Digitalization and marketing tools for better performance of tourism SMEs – compliance adaptations necessary to improve the possibility of cooperation with other actors in the value chain
  • Costs of expert mentors (external consultants) and specialized training courses for SMEs in the field of business digitalization.
  • Travel and accommodation costs specifically connected to the project activities.

How to apply?

  1. Download and carefully read the attachments below. Guidelines for applicants contain detailed information about the call.
  2. Fill out the Application form.
  3. Sign the Declaration of honor.
  4. Fill out the online form on this page and attach both above-mentioned signed and scanned documents.

15.1.2024 (5 PM UTC+01:00 – Ljubljana)

Expected duration of participation: up to 6 months

Maximum amount of financial support for each third party: 3.000,00 EUR

Call identifier: SMARTER AOE – 202302

Language in which the proposal should be submitted: English

Email address for further information:


Call announcement

Guidelines for applicants

Annex1 Application form template

Annex2 Declaration of honor

Annex3 Contract template

Annex4 Project report template

Annex5 Mentoring report template

Annex6 Application evaluation form

SMARTER AOE project brochure

Online application form

Add all documents to a single zip file (max 10 MB), upload and send to us by clicking submit.

The reply to this call involves consent to collecting, recording and processing of all personal data (name, address, etc.). Such data will be processed pursuant to Regulation (EU) 2016/679 on the protection of natural persons with regard to the processing of personal data.